Last updated: 1 February 2026

AJ & SONS LTD (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website or contact us.

1. Company Information

Trading Name: AJ & SONS LTD
Company Number: 14956014
Registered Office:
Office 2, 19a Kent Street,
Leicester, England, LE5 3BD

Website: https://ajsonsltd.co.uk

2. Information We Collect

We may collect and process the following personal information:

a) Information You Provide

• Name

• Email address

• Phone number

• Address

• Enquiry details

• Vehicle preferences

• Finance or part-exchange details (if applicable)

b) Automatically Collected Information

• IP address

• Browser type and version

• Device information

• Pages visited and time spent on our website

• Cookies and tracking data

3. How We Use Your Information

We use your information to:

• Respond to enquiries and provide vehicle information

• Arrange test drives or vehicle purchases

• Process orders and payments

• Provide aftersales support

• Improve our website and services

• Comply with legal or regulatory obligations

• Prevent fraud and misuse

4. Legal Basis for Processing

We process your data under the following lawful bases:

• Contract – to fulfil vehicle sales or services

• Legitimate interests – customer service, business improvement

• Legal obligation – tax, finance, or regulatory compliance

• Consent – where you have explicitly agreed (e.g. marketing emails)

5. Marketing Communications

We may contact you regarding:

• Vehicles you enquired about

• Similar stock or services

• Promotions (only with consent)

You may opt out at any time by:

• Clicking “unsubscribe” in emails

• Contacting us directly

6. Sharing Your Information

We may share your data with:

• Finance providers (if finance is requested)

• Vehicle history check providers

• DVLA or regulatory bodies

• Website hosting and IT service providers

We never sell your data to third parties.

7. Data Storage & Security

Your data is:

• Stored securely

• Only accessible by authorised personnel

• Retained only as long as necessary

We use appropriate technical and organisational measures to protect your information.

8. Your Data Protection Rights

Under UK GDPR, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request erasure (“right to be forgotten”)

• Restrict or object to processing

• Data portability

• Withdraw consent at any time

To exercise your rights, contact us using the details below.

9. Cookies

Our website uses cookies to:

• Improve performance

• Analyse traffic

• Enhance user experience

You can control cookies through your browser settings.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy policies or content.

11. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.

12. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

AJ & SONS LTD
Office 2, 19a Kent Street
Leicester, England, LE5 3BD